Gen Zers are eager to drive meaningful, systemic change. Let’s equip them to uncover impactful actions in their communities that lead to sustainable living.

Brief from D&AD New Blood Competition

Connect4Climate: Tiny Clothes

Role: Copywriter

AD: Kyle Strickland

During NY Fashion Week, Connect4Climate will create FSC, a pop-up shop featuring the future of sustainable clothing.

But as people enter, all they'll see are...tiny clothes.

To show that if the fashion industry continues to deplete our water supply, we will only have enough water to produce clothes in these miniature sizes.

While shopping, people can save water by using Shop4Climate, our new button on the Google Lens app. By pointing their phone at a piece of clothing, they can find similar items in nearby thrift stores.