After our TikTok of a guy slumped in a Casper store went viral, we knew we had to go all in. With everyone clearly drained from hustle culture, we figured it was time to offer what they really need—a gig they can do in their sleep, literally.

One thing led to another, and here’s what happened next:

• Over 3,000 applicants

• 135 million organic impressions

• 6.5 billion total impressions

• 2 Cannes Lions Shortlists and 6 One Show shortlists